Clusters as a Tool for Raising Tourism Competitiveness of a Region (on the Example of the Land of Loess Gorges in Lubelskie Voivodship)
Clusters as a Tool for Raising Tourism Competitiveness of a Region (on the Example of the Land of Loess Gorges in Lubelskie Voivodship)

Summary/Abstract: The aim of the article is to analyze a case study of a successfully developing tourism cluster, named the Land of Loess Gorges, located in the western part of Lubelskie Voivodship and consisting of 11 communes. The study consists of: (1) a synthetic description and typology of clusters, with attention to tourism clusters' specifics; (2) an assessment of tourism potential in the Land of Loess Gorges, both natural and cultural; and (3) an analysis and evaluation of tourism products offered by this cluster and their impact on the tourism competitiveness of the Lubelskie Voivodship. The findings highlight the importance of cooperation between tourism-related entities, local governments, and research institutions in strengthening regional competitiveness and developing innovative tourism products.

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