ZELENA EKONOMIJA U ERI DIGITALIZACIJE, AUTOMATIZACIJE, UMJETNE INTELIGENCIJE I POSLOVNE ODRŽIVOSTI
GREEN ECONOMY IN THE ERA OF DIGITALIZATION, AUTOMATION, ARTIFICAL INTELLIGENCE AND BUSINESS SUSTAINABILITY

Summary/Abstract: In today's business landscape, there is an increasing emphasis on the green economy, and consequently, on the green transition alongside the accelerated progress of digitization, automation, and artificial intelligence. The process of digitization and automation enables more efficient resource and business management, while artificial intelligence provides comprehensive insights for more stable planning and decision-making. By merging these technological innovations, organizations can achieve synergy between sustainable development and economic success. The combination of digitization, its tools, and business sustainability strategy promotes the growth of the green economy, offering opportunities for innovative business practices for environmentally and socially responsible enterprises. Artificial intelligence has a significant impact on the economy by enhancing the efficiency of business processes through automating routine tasks and processes. It aids managers in gaining easier access to data, facilitating the identification of trends to predict market movements and adapt their business strategy accordingly. Digitization and artificial intelligence provide customization of products and services according to individual client needs. Digitization enables the creation of entirely new business models.

• Details
• Contents