Постфеминизъм с таблоидни черти
Post-feminism with a Tabloid Twist

Summary/Abstract: The article analyses four Bulgarian novels written by women – “The triumph of the bitches” (2016), “The triumph of the bitches. The Continuation” (2021) by Veneta Raykova, “For one night” (2017) by Lusi Eleazar and “Yoga, Love and Other Myths” (2024) by Victoria Penkova. The genre of the novels is popular as a chick-lit, but the genre itself and this type of literature has not been examined in Bulgarian literary studies. That is the reason why on the first place the analysis is focused on some characteristics of the chich-lit and how those type of literature reflects or disputes the main concepts of feminism in the global market conditions. Bulgarian chick-lit novels share some kind of world tendencies but have some key differences as well. One of the easiest that can be noticed is the failing between traditional visions about gender roles and the women’s efforts for emancipation. The four texts show that the characters are more like holograms, reflecting main traditional gender views in society, that were reconfirm in the public space with the help of the post-communist press (slowly changing its face from news to tabloid in the decade between 1990 and 2000).

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