ELEKTRONINĖS PREKYBOS INTERNETO SVETAINIŲ LIETUVOJE VERTINIMAS
ELECTRONIC COMMERCE WEBSITE EVALUATION IN LITHUANIA
Author(s): Vida Davidavičienė, Jonas TolvaišasSubject(s): Social Sciences
Published by: Vilniaus Universiteto Leidykla
Keywords: elektroninė prekyba1; elektroninės prekybos interneto svetainė2; interneto svetainės kokybės veiksniai3; interneto svetainės kokybės vertinimas4;
Summary/Abstract: The paper analyzes the quality factors of the website of electronic commerce (e-commerce) and services. The study of website quality models is presented and the most common factors of the website quality assessment are selected. In order to evaluate these factors, a survey of Lithuanian online store visitors is performed, with the focus on the browsing features of Lithuanian internet users. The key quality factors needed to evaluate the e-commerce website in Lithuania are identified. These factors allow developing a conceptual e-commerce website quality evaluation model.
Journal: Informacijos mokslai
- Issue Year: 2011
- Issue No: 55
- Page Range: 103-116
- Page Count: 14
- Language: Lithuanian