The symbiosis between the contemporary museum, emotional and experiential tourism
The symbiosis between the contemporary museum, emotional and experiential tourism

Summary/Abstract: The extremely rapid transformations that humansociety has experienced in recent decades have entailed changes in all fields and institutions, which have beenforced to accept them in order to ensure their own survival. The museum, as a cultural institution preserving thenational heritage, has entered this whirlwind of paradigm changes precisely to face an increasingly fierce competitionin the cultural field. It has expanded its characteristicsby also adopting methods of tourism, particularly fromthe experiential tourism and the emotional tourism, thatare traveler/visitor-oriented so as to meet their cultural needs through the most sophisticated means of cultural mediation that incite curiosity and emotions, as well asto involve him/her in actions that will transform him/her from spectator to actor. The relationship between themuseum and tourism is relevant for the post-modern period,characterized by great mobility both nationally andespecially internationally. The contemporary museumpermanently adopts and creates means of heritage mediation.If tourism provides the traveler with a wide rangeof cultural destinations, the museum, through its events, tries to absorb as many tourists as possible. In this casethe relationship between these two institutions becominga symbiotic one, with benefits on both sides, but the mainwinner remains the traveler/visitor, who, if the museum has achieved its goal, leaves more cognitively and emotionally enriched, with the desire to return.

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