Nostalgia and destination choice among generation
Nostalgia and destination choice among generation

Summary/Abstract: It is the first time in history of humanity that five generations with so different preferences are living together in today’s challenging world. Travel habits and tastes are shaped by nostalgia, which has a significant impact on destination selections for all age groups. This study looks at how Baby Boomers, Generation X, Millennials, and Generation Z and Alpha Generation choose their travel destinations based on sentimental longings for the past. Tthe aim of this paper is to research the common attitudes and differences in the preferences of travel destinations among Baby Boomer, X, Y, Z, and Alpha Generation and the role that nostalgia plays. Knowing these subtle differences across generations makes it easier to customize tourism marketing methods, making sure that tourist locations emotionally connect with visitors and eventually increasing their happiness and loyalty.

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