Przeciwdziałanie praktykom dark patterns na przykładzie działań Prezesa Urzędu Ochrony Konkurencji i Konsumentów
Countering ‘dark patterns’ on the example of the activities of the President of the Offi ce of Competition and Consumer Protection (UOKiK) in Poland

Summary/Abstract: Online shopping is becoming an everyday occurrence for an increasing number of people, andmany activities are moving online. With the spread of running day-to-day errands online, theknowledge of consumer behaviour on websites and mobile apps is also advancing. However,the experiences of cognitive psychologists and sociologists are becoming an incentive for websi-te owners and graphic designers to use social engineering to get users to act in accordance withthe will of the entrepreneur. The use of ‘dark patterns’ raises the need to counteract their effectson consumers. Several tools are available to supervisory authorities to counteract the use of de-ceptive interfaces, including information campaigns aimed at consumers and entrepreneurs, and the imposition of penalties for their use. This article addresses such activities on the example ofthe actions taken by the President of the UOKiK.

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