HOW TO ETHICALLY USE ARTIFICIAL INTELLIGENCE
IN THE INSTITUTIONAL COMMUNICATION
OF THE CATHOLIC CHURCH?
HOW TO ETHICALLY USE ARTIFICIAL INTELLIGENCE
IN THE INSTITUTIONAL COMMUNICATION
OF THE CATHOLIC CHURCH?
Author(s): Matilda Kolić StanićSubject(s): Media studies, ICT Information and Communications Technologies, Sociology of Religion
Published by: Towarzystwo Naukowe KUL & Katolicki Uniwersytet Lubelski Jana Pawła II
Keywords: artificial intelligence; communication; ethics; information; public relations;
Summary/Abstract: The aim of this paper is to examine whether the ethical principles of public relations – which derive from the theory of information and communication of prominent media ethicist Luka Brajnović – can be applied to the use of artificial intelligence in Church institutional communic- ation. Brajnović’s principles of truthfulness, transparency, integrity, competence, loyalty and social responsibility partly coincide with the ethical principles of the “Rome call for AI Ethics” and could be sufficiently universal and applicable to the use of artificial intelligence in the institutional com- munication of the Catholic Church.
Journal: Roczniki Nauk Społecznych
- Issue Year: 52/2024
- Issue No: 3
- Page Range: 7-21
- Page Count: 15
- Language: English
