NFT пазарите като алтернативна среда за генеративно изкуство
NFT markets as an alternative environment for generative art
Author(s): Ivaylo SaraliyskiSubject(s): Economy, Marketing / Advertising
Published by: Академия за музикално, танцово и изобразително изкуство „Проф. Асен Диамандиев“ – Пловдив
Keywords: Arts market; Art; Innovation; NFT
Summary/Abstract: As an artistic practice, generative art is constantly evolving in terms of its medium and practice alongside technological innovation. Blockchain technology, which causes significant socio-economic changes, also leads to the emergence of new practices in art. NFT (non-fungible token) markets use this technology to push the boundaries of generative art beyond what was not possible before, such as rendering realistic 3D (three-dimensional) graphics in real time, without the use of specific hardware systems. While digital galleries are decentralizing the traditional art market, emerging technologies are unleashing generative artworks requiring specific hardware systems by transforming a standard web browser application into a computing environment. The online environments of NFT markets dematerialize generative artworks by transforming ordinary web browsers into computational environments. Thus, code-based creations become conceptually independent of additional hardware systems. This innovation offers an alternative solution to sell, transport, preserve and preserve the uniqueness of generative artworks.
Journal: Международна научнопрактическа конференция "Управленски и маркетингови проблеми в изкуството"
- Issue Year: 1/2022
- Issue No: 10
- Page Range: 190-196
- Page Count: 7
- Language: Bulgarian
