Medialne oblicza Donalda Trumpa na podstawie publikacji z tygodników „Newsweek” oraz „Sieci” w czasie kampanii prezydenckiej 2020 roku
Media images of Donald Trump based on publications from the weeklies “Newsweek” and “Sieci” during the 2020 presidential campaign

Summary/Abstract: The aim of the article is to analyze the media image of Donald Trump during the 2020 presidential campaign in the United States based on articles published in the weekly opinion magazines “Sieci” and “Newsweek”. The author used the method of quantitative and qualitative content analysis. From the analysis of both press titles, Donald Trump appears as a politician, scandalist and showman. The media described him as an authoritative, unyielding, brave, determined and unyielding man, and at the same time ruthless, arrogant, aggressive, sometimes even crazy.

• Details
• Contents