Mediálne obrazy dôchodku: Skúmanie prezentovania dôchodku v slovenských internetových denníkoch
Media Portrayals of Retirement: An Examination of Retirement Coverage in Slovak Online Newspapers

Summary/Abstract: We conducted a media thematic agenda analysis of 528 articles on retirement from five influential online newspapers in Slovakia between January 1, 2022, and June 30, 2023. The aim was to understand these newspapers' societal discourses on retirement, the breadth and completeness of their coverage of retirement topics, and which aspects they emphasized and overlooked. The analysis found that the media coverage during the selected period did not address various retirement issues. Quantitative analysis revealed that economic and legislative aspects dominated, followed by political positions on retirement issues, information from the Social Insurance Agency, details about adjustments to the pension system, and expert opinions. Financial preparation for retirement received minimal coverage, while psychological, socio-psychological, and sociological contexts of retirement were on the periphery of media attention. As the media reflect and shape cultural beliefs about retirement, our findings provide insights into the retirement culture within a nationally specific framework. Considering that retirement culture is under-researched in social science studies, we recommend focusing on a research program to delve deeper into this issue in Slovakia.

• Details
• Contents