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Management Policy of Company Key Customers
Management Policy of Company Key Customers

Author(s): Tsanko Stefanov
Subject(s): Economy, Business Economy / Management
Published by: Институт за икономически изследвания при Българска академия на науките
Keywords: key customers; relationship management; loyalty programs

Summary/Abstract: Leading companies try to build a complete partnership with their customers. For this purpose, they develop loyalty and retention programs for their key customers. Marketing experts try to provide these customers with constantly high value and satisfaction. They also use specific marketing tools to develop stronger relations with these users. The main purpose of this paper is to study in theoretical and practical terms the specifics of the relationship management in regard to the company key customers.

  • Issue Year: 2018
  • Issue No: 6
  • Page Range: 136-140
  • Page Count: 5
  • Language: English