ВЛИЯНИЕТО НА МАРКЕТИНГА ВЪРХУ ФИНАНСИТЕ ВЪВ ФИРМИТЕ
THE INFLUENCE OF MARKETING ON FINANCE IN COMPANIES

Summary/Abstract: Recent years have seen an increased appreciation of the importance of marketing and of its significant contribution to financial performance of companies. Effective marketing strategies are have a positive effect on the financial performance of an organization, by acting as a resource which can be utilised by the firm in order to create competitive advantage, thus increasing market share and profitability, and as a competency which can be used in order to improve financial performance by means of increasing customer satisfaction. Marketing initiatives offers many benefits for business, including visibility, increased sales, and overall success. Without the right marketing tools, no matter how great products and services are, it is near impossible to reach the right customers. Marketing creates demand. Increased demand encourages production and distribution activities. As a result, industrial growth is boosted and income levels improve due to increased employment opportunities. This improves the standard of living by offering superior and improved products. Thus, the overall economic growth is boosted.

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