СЪТРУДНИЧЕСТВО МЕЖДУ МАРКЕТИНГ И ФИНАНСИ В БИЗНЕС КОМПАНИИ
COLLABORATION BETWEEN MARKETING AND FINANCE IN BUSINESS COMPANIES

Summary/Abstract: Finance and marketing are distinctly different, but valuable functions within a typical organization. the finance division or department is involved in financial planning, accounting and decision making, whereas the marketing department is involved in developing marketing plans and strategies to deliver messages to target markets about the company's brands, products and services. The main, general function of the corporate finance function is to develop strategies to fulfill a company's commitment to maximize shareholder value. This includes implementation of core functions, such as raising and management of capital funds, investment decision making and allocation of profits for reinvestment and shareholder dividend payouts. Finance departments are also heavily involved incorporate mergers and acquisitions. Marketing is a significant business function that involves taking a product from manufacturing or distribution and getting it into the hands of the final customer. This process typically centers on four main elements, which are known as the marketing mix, or the 4 P's of marketing. These are product, place, price and promotion. The product is what you are marketing, the place refers to distribution to get the product to customers, price is the point at which you will market and sell the product and promotion includes the media and tools used to deliver messages to target customers.

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