Културни репрезентации при съпоставката на информация във вербалния и невербалния компонент на английски и български рекламни текстове
Cultural representations in the comparison of information in the verbal and non-verbal components of English and Bulgarian advertising texts

Summary/Abstract: The paper deals with cultural representations of information with the help of associational juxtapositions and/or oppositions in the verbal and the nonverbal component of English and Bulgarian advertising texts in times of globalization, glocalization and grobalization. The two-domain mappings of the world used in them make unrelated ideas sound quite real and intriguing thus challenging addressees to buy the advertised products or avail themselves of the services offered. Examples in support of the above mentioned facts are presented.

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