Обращение как основная фатическая коммуникема
The address as a basic phatic communicema

Summary/Abstract: The main means of making speech communication are references that unequivocally show that speech is directed to the interlocutor. The address serves to realize the phatic function of language and occupies an extremely important place in the process of communication. As an element of speech communication, this language unit is seen as the main communicema serving to start speech communication and to hold the attention of the addressee during the speech interaction. The address is an introductory element of every kind of speech communication between people. The right choice of address depends to a great extent on both the tone and the nature of communicative communication, as well as the power of its impact on the addressee and the achievement of the communicative goal.

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