Neuromarketingul şi liberul arbitru al consumatorului
Neuromarketing and consumer free will

Summary/Abstract: Neuromarketing has emerged as a promising field that combines neuroscience and marketing to understand consumer behavior at a deeper level. It explores how the human brain responds to marketing stimuli and how this knowledge can be utilized to influence consumer decisions. However, the ethical implications of neuromarketing have raised concerns regarding consumer free will. This research delves into the intersection of neuromarketing and consumer free will, exploring the potential impact of neuromarketing techniques on consumers' autonomy and decision-making processes.

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