Some Opportunities for Using Artificial Intelligence in Optimizing the Work of Residential Real Estate Brokers Cover Image

Някои възможности за използване на изкуствения интелект при оптимизиране на работата на брокерите на жилищни недвижими имоти
Some Opportunities for Using Artificial Intelligence in Optimizing the Work of Residential Real Estate Brokers

Author(s): Yana Stoencheva
Subject(s): Economy, Business Economy / Management, ICT Information and Communications Technologies
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: residential real estate broker; artificial intelligence; customer profile; choice; satisfaction

Summary/Abstract: The current study is dedicated to uncovering opportunities for optimizing the work of real estate brokers. Some reasons for skepticism are discussed, as well as the successes already achieved. On the basis of experience in the country and abroad, generalizations are made and proposals are substantiated for the typical areas of the work of brokers, in which artificial intelligence can be implemented most quickly, fruitfully and in sync with the experience of brokers without endangering their jobs. An experiment was conducted to create a customer profile using artificial intelligence using information from answers to questions asked by the broker in the form of a questionnaire created by us. The experiment definitely gave an encouraging result.

  • Issue Year: VII/2023
  • Issue No: 3
  • Page Range: 168-178
  • Page Count: 11
  • Language: Bulgarian