CONCEPTUAL MODEL OF MARKETING
TECHNOLOGIES OF CUSTOMER SERVICE
CONCEPTUAL MODEL OF MARKETING
TECHNOLOGIES OF CUSTOMER SERVICE
Author(s): Oksana PolinkevychSubject(s): Business Economy / Management, Marketing / Advertising, Socio-Economic Research
Published by: Wyższa Szkoła Ekonomiczno-Humanistyczna
Keywords: conceptual model; value framework; design thinking; goal setting; performance indicators; SWOT analysis; technology; management; customer; service;
Summary/Abstract: The article considers a conceptual model of marketing technologies for customerservice based on an individual approach, which is represented by six blocks: goal setting,analysis, listening, technology, management and control, correction and implementation.The model is based on the "design thinking" and the values framework. The model is tested onthe example of «Boremel Hills», «Na Pagorbi», «Maximus», «Zagorod», «Makis». The SWOTanalysis of «Boremel Hills», «Na Pagorbi», «Maximus», «Zagorod», «Makis» is carried out.The model is evaluated using service performance indicators.
Journal: MIND Journal
- Issue Year: 2023
- Issue No: 15
- Page Range: 1-15
- Page Count: 15
- Language: English