INVESTIGATING THE INTERRELATION BETWEEN
UKRAINIAN MACROECONOMIC INDICATORS AND INNOVATIVE
DIGITAL MARKETING PROMOTION INSTRUMENTS
INVESTIGATING THE INTERRELATION BETWEEN
UKRAINIAN MACROECONOMIC INDICATORS AND INNOVATIVE
DIGITAL MARKETING PROMOTION INSTRUMENTS
Author(s): Olena Bilovodska, Karolina PetrenkoSubject(s): National Economy, Business Economy / Management, Financial Markets, Marketing / Advertising, ICT Information and Communications Technologies
Published by: Wyższa Szkoła Ekonomiczno-Humanistyczna
Keywords: GDP; economic development; Internet marketing; Internet media; digital marketing;
Summary/Abstract: This paper explores the influence of innovative marketing promotion tools on thedynamics of GDP growth in Ukraine. It identifies the key factors that contribute to economicdevelopment. The research is based on the theoretical and methodological frameworkprovided by the State Statistics Service of Ukraine and the All-Ukrainian AdvertisingCoalition. Through the utilization of linear regression analysis and the method of leastsquares, the study establishes a formalized relationship between the examined indicators andpredicts their corresponding values. Furthermore, the study justifies the impact of marketingon the functioning and revenue of companies, highlighting that marketing expenditures play asignificant role in shaping the overall GDP of Ukraine. Notably, digital marketing emerges asthe most progressive component of the marketing field, with its scale consistently expanding.
Journal: MIND Journal
- Issue Year: 2023
- Issue No: 15
- Page Range: 1-9
- Page Count: 9
- Language: English