MARKETING-MANAGEMENT
OF INFORMATION SECURITY OF THE ENTERPRISE
MARKETING-MANAGEMENT
OF INFORMATION SECURITY OF THE ENTERPRISE
Author(s): Olena SadchenkoSubject(s): Business Economy / Management, Marketing / Advertising, ICT Information and Communications Technologies
Published by: Wyższa Szkoła Ekonomiczno-Humanistyczna
Keywords: marketing-management; marketing; information security; digital marketing; information security management; enterprise; information security policy;
Summary/Abstract: The article discusses the main strategies for effective information securitymanagement of the enterprise, which take into account the concepts of "information security"and "information threats". The main principles are defined: integrity, confidentiality,availability, authenticity, compliance, continuity of business processes, timeliness. The workis devoted to the study of information security management problems at the enterprise.Potential threats that can adversely affect the security of enterprise information resourceshave been identified, and information vulnerabilities requiring attention have been identified.
Journal: MIND Journal
- Issue Year: 2023
- Issue No: 15
- Page Range: 1-12
- Page Count: 12
- Language: English