DATA PROTECTION IN DIGITAL MARKETING
DATA PROTECTION IN DIGITAL MARKETING
Author(s): Ihor OklanderSubject(s): Marketing / Advertising, ICT Information and Communications Technologies
Published by: Wyższa Szkoła Ekonomiczno-Humanistyczna
Keywords: marketing; digital marketing; Metaspace; personal data; personal data protection; General Data Protection Regulation;
Summary/Abstract: The article states that digital marketing is encompassing more and more areas ofactivity, and the matter of its legal support is being addressed. It discusses the key provisionsof the General Data Protection Regulation (GDPR), which outline the process of handlingpersonal data by legal entities. The article highlights the principles underlying the GDPR andemphasizes the categorical framework for collecting and storing personal data. It alsoexamines the significance of safeguarding personal data when employing targeting strategies.Lastly, the article provides recommendations for implementing the General Data ProtectionRegulation within the marketing system of an enterprise.
Journal: MIND Journal
- Issue Year: 2023
- Issue No: 15
- Page Range: 1-10
- Page Count: 10
- Language: English