Attitudes of entrepreneurs of cluster members in undertaking CSR activities
Attitudes of entrepreneurs of cluster members in undertaking CSR activities

Summary/Abstract: The article discusses how entrepreneurs and cluster members build their reputations through CSR activities. The article is conceptual in nature. Its purpose is to present a conceptual model and research proposals relating to CSR attitudes and activities of cluster entrepreneurs, as well as the impact of these activities on reputation building and recommendations by cluster members. The conceptual mo- del is presented on the basis of the literature on the subject. Entrepreneurs undertake socially responsible activities in the hope that they will be well-perceived by other cluster members. Due to their reputation, they are recommended by cluster mem- bers, which in turn enables them to build networks within the cluster.

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