Красота просторечия (на материале текстов массовой культуры)
The beauty of substandard language (on the basis of the mass culture texts)

Summary/Abstract: In the article, the widespread occurrence of substandard language in the Russian public space is related to changes in cultural paradigms and the uprising of a new type of culture — a mass (popular) one. The formation of the new paradigm is accompanied by changes in the statuses of the sender and the receiver. The last one gains the right to speak his own language and this language is a substandard one. In the article, the extracts from the mass culture texts are discussed, in which substandard language becomes an element of aesthetics and poetics, which leads to changes in the reception of beauty and ugliness in language.

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