QUELQUES REFLEXIONS SUR LES IDENTITÉS VISUELLES ET LES MEDIAS MOLDAVES: LES LOGOTYPES ET LES STYLES GRAPHIQUES DES ENTREPRISES ET COMPAGNIES LES PLUS IMPORTANTES DE LA REPUBLIQUE DE MOLDOVA
SOME REFLECTIONS ON VISUAL IDENTITIES AND MOLDAVIAN MEDIA: LOGOS AND GRAPHIC STYLES OF THE MOST IMPORTANT ENTERPRISES AND COMPANIES OF MOLDOVA

Summary/Abstract: Visual identities are object classes of different kinds such as: logos, emblems, coats of arms etc.. Today, they are placed by some researchers in the given field, in close relationship with the media means, though they, in fact, don’t have a purely media essence, but most often remain only some media supports of a certain scope, that have the ability to penetrate both the professional areas and in private and even personal spaces. A visual identity remains an identity as long as it is unique, and this requires to maintain a certain distance between a certain visual unit and other visual units. Today, in Moldova, visual identities that appear most often are the logos of organizations operating in the country. These logos are most often a mixture of icon and legisign, which manifest both structural, topical, and chromatic homogeneity, which shows once again the mythical character of the claim about the uniqueness of a logo at present.

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