Nowa polityka reprezentacji różnorodności w amerykańskim przemyśle audiowizualnym jako przykład negocjacji znaczeń
The New Policy for Representing Diversity in the American Audiovisual Industry as an Example of the Negotiated Code

Summary/Abstract: The audiovisual industry in the so-called “post-Weinstein era”, proposed a number of solutions concerning women in everyday working practice. What is more, those changes can be visible in the contemporary narratives about women, presented in terms of emancipation and inclusivity, but also as an effect of the monetization of feminist trends. It results in programmatic increase of the number of female characters in the roles of protagonists but also in less stereotypical creation and diverse representations within genres. In the article, I would like to focus on the analysis of discourses related to the new diversity policy in the audiovisual industry, focusing on the analysis of the film “Wonder Woman”, dir. Patty Jenkins, often referred to as the beginning of a new, subversive feminism. In this article I’ll be using mainly British cultural study proposition of encoding and decoding to determine the relationship of selected content to the hegemonic narrative, and finally to look at and draw conclusions about the effects of program changes so far.

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