English as a Lingua Franca and its intercultural Consequences: Applied Linguistics Approach
English as a Lingua Franca and its intercultural Consequences: Applied Linguistics Approach
Author(s): Marcel PikhartSubject(s): Language and Literature Studies
Published by: Editura Universitatii Transilvania din Brasov
Keywords: applied linguistics; intercultural communication; business communication
Summary/Abstract: The presented paper focuses on current approaches of applied linguistics with regard to intercultural communication in current business environment. Its shows the importance of practical approaches in English Studies in today global world which stresses pragmatism and practical scientific approaches. Current English Studies will thus have to prove their place in modern universities and intercultural communication courses arising from and supported by English Studies create a unique chance to prove that.
Journal: Bulletin of the Transilvania University of Braşov, Series IV: Philology & Cultural Studies
- Issue Year: 2011
- Issue No: 1
- Page Range: 201-204
- Page Count: 4
- Language: English