CONCEPTUAL METAPHOR IN THE FASHION LANGUAGE SYSTEM: A COMPARATIVE APPROACH
CONCEPTUAL METAPHOR IN THE FASHION LANGUAGE SYSTEM: A COMPARATIVE APPROACH

Summary/Abstract: The universality of conceptual metaphors in the fashion language system can serve as a valuable foundation for translation, but it also necessitates careful consideration of cultural and linguistic differences. Translators play a crucial role in ensuring that the essence, style, and message of fashion texts are effectively conveyed in the target language while taking into account the cultural nuances and preferences of the local audience. Conceptual metaphor theory posits that abstract or complex concepts are understood and communicated by mapping them onto more concrete and familiar domains. In the context of fashion, conceptual metaphor plays a pivotal role in shaping our understanding and expression of fashion-related concepts. By drawing on familiar experiences and associations, conceptual metaphors facilitate the communication of complex ideas in a succinct and relatable manner. This paper presents various conceptual metaphors commonly employed in the fashion language domain, along with their implications for how we conceptualize, communicate and translate fashion. The analysis includes references to relevant literature in order to provide a comprehensive understanding of the subject matter

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