Valuable aspects of the effective managerial communication Cover Image

Ценностни аспекти на ефективното управленско общуване
Valuable aspects of the effective managerial communication

Author(s): Elena Jordanova
Subject(s): Economy
Published by: Стопанска академия »Д. А. Ценов«

Summary/Abstract: Revealing the role of the moral valuables for the effectiveness of the managerial communication is a subject of the present article. The harmonious combination of individual and organizational valuables, the rationalization of the conservative valuables at the expense of the liberal ones, as well as the acceptance of a humanistic approach in management, are factors determining the effectiveness of the managerial communication.

  • Issue Year: 19/2009
  • Issue No: 3
  • Page Range: 85-98
  • Page Count: 14
  • Language: Bulgarian