Metamorphoses of the new Bulgarian animation Cover Image
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Метаморфозите на новата българска анимация
Metamorphoses of the new Bulgarian animation

Author(s): Lachezar Velinov
Subject(s): Fine Arts / Performing Arts, Film / Cinema / Cinematography
Published by: Институт за изследване на изкуствата, Българска академия на науките
Keywords: Bulgarian animation; co-production; genre forms; animated series; cultural strategy; animation producer; child]ren’s film; identity formation; cultural policy

Summary/Abstract: The dynamics of social, cultural and technological processes induce significant changes in the conservative Bulgarian animation practice. There has been a strengthening of the producercentred approach in a number of successful models that have changed the paradigm of authorship in cinema. From an individual and one-off act of creation, this process is transformed into the con-stant search, stimulation and dialogue with the audience. The producer establishes himself as a key figure responsible for the process of globalization and transmedia transformation of the individual work in search of its specific audience. This opens up previously non-existent horizons for Bulgarian animation. The professional approach to production creates the conditions for the metamorphosis of Bulgarian animation from a marginal and encapsulated creative activity to a national creative industry integrated into the European cultural exchange.

  • Issue Year: 2023
  • Issue No: 2
  • Page Range: 423-436
  • Page Count: 14
  • Language: Bulgarian