CZECH GREEN CONSUMERS
CZECH GREEN CONSUMERS
Author(s): Adrián Joppa, Eva Jaderná, Jana PřikrylováSubject(s): Social Sciences, Economy, Media studies, Communication studies, Marketing / Advertising
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: Consumer Behaviour; Corporate Social Responsibility; ECO-certiicate; Green Behaviour; Green Consumer; Packaging;
Summary/Abstract: Green behaviour, green challenges in everyday life, in demand green products, the tendency of green life to be an extensively discussed topic in recent years. This paper aims to describe the green behaviour of Czech consumers. Results of the primary research are presented in this paper. Green activities in the causality of incomes, economic activity and geographical locations were considered. Presented results point out the tendency of Czech consumers to behave ecologically and possible preferred groups of green consumers.
Journal: Marketing Identity
- Issue Year: 7/2019
- Issue No: 1
- Page Range: 75-86
- Page Count: 12
- Language: English