STRATEGIES DE REPRESENTATION DES ACTEURS DANS LA CAMPAGNE DE VACCINATION CONTRE LE COVID-19 DANS LE DISCOURS DES MEDIAS
STRATEGIES FOR REPRESENTING ACTORS IN THE VACCINATION CAMPAIGN AGAINST COVID-19 IN THE MEDIA DISCOURSE

Summary/Abstract: The study analyzes the way in which the continuous news channel DIGI 24 handled the issue of anti-Covid-19 vaccination during the 4th wave of the Covid-19 pandemic, by explicitly assuming a pro-vaccination position. Media discourse is approached from the perspective of the discourse historical approach (DHA) (Reisigl & Wodak, 2009; Fairclough, 2005, 2003), with the identification of discursive strategies and the linguistic means of their realization. The research shows how this television channel has polarized the discourse on vaccination through discursive practices that configure power relations (Beciu & Lazăr, 2022, 2018).We analyze the way in which journalists approached the issue of anti-covid vaccination, in particular by fueling “moral panic and the appearance of fear” (Balch & Balabanova, 2016: 21, apud Beciu & Lazăr, 2018: 42).The study corpus is made up of 34 articles on the theme of the vaccination campaign (25 articles from October 2021 and 9 articles from November 2021), selected randomly, in the context of the 4th pandemic wave, on the web page of TV channel.

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