Category management nealkoholických nápojů
Category Management of Non-alcoholic Beverages
Author(s): Michal Čapek, Marie HeskováSubject(s): Business Economy / Management, Management and complex organizations
Published by: Vysoká škola evropských a regionálních studií, z. ú.
Keywords: category management; Coca-Cola; non-alcoholic beverages;
Summary/Abstract: This paper presents theoretical approaches to category management including the definition of its 8-step process. The implementation of category management is shown on the example of the Coca-Cola company, on 4 most important non-alcoholic beverage categories in the view of a supplier.
Journal: Auspicia
- Issue Year: 2011
- Issue No: 1
- Page Range: 93-96
- Page Count: 4
- Language: Czech
