Miroslav Foret: Marketingová komunikace
Miroslav Foret: Marketingová komunikace
Author(s): Marie HeskováSubject(s): Communication studies, Book-Review, Marketing / Advertising, ICT Information and Communications Technologies
Published by: Vysoká škola evropských a regionálních studií, z. ú.
Keywords: Marketing; Communication; Marketing Communication;
Summary/Abstract: Review of: Miroslav Foret: Marketingová komunikace. Brno: Computer Press, 2011, 486 s., ISBN 978-80-251-3432-0.
Journal: Auspicia
- Issue Year: 2012
- Issue No: 1
- Page Range: 180-180
- Page Count: 1
- Language: Czech