Typologie uživatelů internetu dle orientace životního stylu
Lifestyle Orientation Typology of Internet Users
Author(s): Jitka Pokorná, Ladislav Pilař, Michaela Štádlerová, Ivana TicháSubject(s): Social Informatics, ICT Information and Communications Technologies
Published by: Vysoká škola evropských a regionálních studií, z. ú.
Keywords: internet; user; typology; lifestyle; personalization;
Summary/Abstract: The paper is focused on identifying Czech Internet user typology by lifestyle orientation. The descriptive statistics together with exploratory and confirmatory factor analysis are used for identifying the user groups. Five independent segments of users were identified. The results are useful for Internet service providers that are trying to maximize the match of dynamically generated content with the demanded one.
Journal: Auspicia
- Issue Year: 2013
- Issue No: 1
- Page Range: 198-201
- Page Count: 4
- Language: Czech