CSR – istotne zmiany czy sposób na większy zysk – studium przypadku
CSR – significant change or a way to make more profit – a case study

Summary/Abstract: The literature indicates that corporate social responsibility (CSR) positively stimulates the activities of businesses around the world. This approach should result in better use of resources, care for the planet and equal treatment of employees and business partners. The approach can also generate additional profits and increased shareholder value. The article uses a case study method to try to answer the research questions posed: if LEGO’s company values are followed by the company in its daily work. Also presented is the relationship between CSR-compliant actions taken and the stock price of companies that are considered ethical and acting ecologically. The results presented are not conclusive, but may indicate that companies are using CSR not only to look after the welfare of the planet and employees, but also to make profits. The area of abuse of CSR to increase the value of companies is not sufficiently described in the literature, which motivated the author to take up this topic.

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