Mikroubezpieczenia jako metoda ochrony przed ryzykiem ubóstwa. Czynniki kształtujące popyt i rozwój produktowy
Microinsurance as a means of protection against the risk of poverty. Factors affecting the demand and product development

Summary/Abstract: The article presents factors affecting the demand for insurance protection. Microinsurance programmes have been presented, i.e. insurance products which are better adjusted to poor and very poor people. The demand for this type of coverage can be observed in poor as well as industrialized countries. The article presents the situation of the social and economic groups in Poland that are most prone to all types of threats and analyzes the possibility of applying microinsurance solutions in those cases.

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