ФІНАНСОВІ ТА БЕЗПЕКОВІ ЧИННИКИ КОНКУРЕНТОСПРОМОЖНОСТІ АГРАРНИХ ПІДПРИЄМСТВ В УМОВАХ ВОЄННОГО СТАНУ
FINANCIAL AND SECURITY FACTORS OF COMPETITIVENESS OF AGRICULTURAL ENTERPRISES UNDER MARTIAL LAW

Summary/Abstract: The subject of the study is to determine the impact of military destruction, risks and threats and the resulting changes in the role of factors of functioning and competitiveness of domestic agricultural enterprises. The purpose of the article is to identify and evaluate financial and security factors as the main ones for survival, achievement of competitive advantages and competitiveness of domestic agricultural enterprises in the conditions of war. The methodological basis of the article is the theoretical provisions of enterprise economics, a set of general scientific and special research methods, including: systematic approach, monographic, statistical and economic, analysis and synthesis of economic information. Results of the article. It is substantiated that the formation of competitive advantages and competitiveness of agricultural enterprises is formed by groups of factors of internal organisation and resource potential; customer orientation; competitors; and prospects. However, in the context of martial law, the factors of finance and security of agricultural enterprises have become of paramount importance. Security is understood as protection from missile attacks, invasion, mine contamination and mine explosions, safe accommodation and protection of people. The priorities of agribusinesses are to recover costs before generating profits. Financial performance remains a priority for innovation, staff development, and social responsibility and inclusion programmes. Field of application of results. The conclusions and results of the article can be used in the educational process in the training of students of economic specialities. Conclusions. Domestic agribusiness forms the food security of the state and affects the food security of the world, and the state, with limited budgetary resources of direct support, is the key to the security and competitiveness of agricultural enterprises under martial law.

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