Інновації як визначальний фактор розвитку готельно-ресторанного бізнесу
Innovation as a Determining Factor in the Development of the Hospitality Business

Summary/Abstract: The article substantiates the significance of innovations in the context of modern conditions of hotel and restaurant business development. The war with Russia’s impact on the hotel and restaurant industry of Ukraine is analyzed. The functions of innovation and innovative technologies in the hospitality industry are summarized and grouped according to the principle of the key focus. The importance of using the theory of generations and advanced digital technologies during the development and implementation of innovative technologies in the hotel and restaurant industry is emphasized. The methodological bases of the work are the system approach, methods of scientific abstraction, generalization, analysis and synthesis. The application of the system approach necessitated the formation of an appropriate terminological base, and the researched reality should be described through a set of properties and characteristics. The methods of scientific abstraction and generalization made it possible to identify issues that require further scientific elaboration and improvement, and synthesis – to develop a system of practical recommendations. The importance of taking into account the experience of countries that effectively rebuilt the hospitality industry after crisis situations, including military conflicts was underlined. Several practical recommendations regarding the application of innovative technologies in the hotel and restaurant industry are offered. Their implementation is an important strategic step, because it will not only ensure competitiveness, improve the quality of service and the efficiency of resource use, but also contribute to environmental support and social responsibility of hotels and restaurants. Prospects for further research are determined, which consist in determining the impact of artificial intelligence, smart devices, IoT (Internet of Things) technologies on customer loyalty, the level of costs and the efficiency of staff work.

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