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Enterprise’s strategic Orientations as an important Direction of future Research in Strategic Management

Summary/Abstract: The paper presents an important construct in management and especially strategic management – enterprise’s orientation. We claim that it has high value in understanding the enterprise at the strategic level and researching the relationships between orientations and other variables at the organizational level. The nature, dimensionality and methodology of creating orientations are presented. Next, the examples of resource orientation, entrepreneurial orientation, future orientation, market orientation, stakeholders orientation and positive orientation are described.

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