Sosyal Medyadaki Gelişmeleri Kaçırma Korkusunun ve Sosyal Zekânın Rasyonel Tüketim Davranışı Üzerindeki Etkisi
Fear of Missing out on Social Media and Social Intelligence Effect on Rational Consumption Behavior

Summary/Abstract: Social media, which offers numerous opportunities to its users, also causes psychological problems such as fear of missing out. Individuals' attitudes and purchasing behaviours are subject to change due to the fear of missing out. Psychological, physiological, and social needs such as socialization, interaction, and communication must be satisfied for individuals to continue their lives. Social intelligence is an essential factor in satisfying social needs. Rational consumption behaviour is the consideration of factors such as reasonable price and appropriate quality in purchasing products and services. This study aims to determine whether social intelligence and FoMO on social media are effective in rational consumption behaviour. In line with this, 535 data were obtained by applying an online survey to social media users over 18 who engaged in consumption activities. Descriptive analyses, exploratory factor analyses, and multiple regression analyses were performed on data with the SPSS package program. The analysis results showed that social intelligence and FoMO on social media are effective in rational consumption behaviour

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