Gatunek jako kategoria mediolingwistyczna a działy mediolingwistyki otwartej
Genre as a media linguistic category and the branches of open media linguistics

Summary/Abstract: The aim of this article is to explore genre as a media linguistic category. In pursuing this aim, the tenets of Danuta Kępa-Figura’s open media linguistics and Maria Wojtak’s four-aspect concept of genre are employed. It is proposed that the identification of how a text exists within a (specific) genre should be treated not only as a prerequisite for the complete identification of the form of the text (formal, stylistic, pragmatic and cognitive), but also as a prerequisite for the identification of individual media dimensions. (This conceptualisation of the relationship between exploring genre and exploring media is presented in a visual manner). Consequently, the four branches of media linguistics are outlined. Demonstrating that thinking of genres as sets of formal-structural conventions is a prerequisite for approaching the technological and semiotic properties of media communication allows the demarcation of the branch of media syntax. Demonstrating that thinking about genres as sets of pragmatic conventions is a necessary prerequisite for recognizing the intentionality of media communication as well as the sender-receiver relations that structure this communication underlies the proposal for the branch of media pragmatics. Demonstrating that thinking of genres sets of stylistic conventions is a prerequisite for recognising stylistic differentiation of media communication endorses the recognition of the branch of media stylistics. Demonstrating that thinking of genres as sets of cognitive conventions is a prerequisite for recognising the epistemological differentiation of media communication and leads to the establishment of the branch of media epistemology.

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