О СЕМАНТИЧКО-СТИЛСКИМ ОСОБЕНОСТИМА УПОТРЕБЕ ЕТНИЧКИ ОБИЉЕЖЕНИХ ЛЕКСЕМА КАО ПОГРДНИХ У НОВИНСКИМ НАСЛОВИМА
ON SEMANTIC AND STYLISTIC CHARACTERISTICS OF THE USE OF ETHNIC LEXEMЕS AS DEROGATORY IN THE COVERS OF NEWSPAPER ARTICLES

Summary/Abstract: Ethnic stereotypes are very persistent over time and become particularly pronounced and hostile when there are tensions between groups or nations. They are present in any group on a daily basis, so often the members of that group are not even aware of them. The subject of our paper will refer to pejorative expressions in which the nuance of negative expressiveness, i.e. a mocking, contemptuous, insulting or ironic semantic component is realized in expressions with an ethnonymic component in the headlines of newspaper articles. The negative connotation of ethnic terms is most often based on individual, personal or collective, social judgment about a certain entity, which results in the formation of an expressive-emotional semantic component, i.e. pejorative meaning. The role of discrediting as an act of speech is not linguistic or communicative, but political. And it is precisely for political discourse in the media that expressive, suggestive or coloured language is common. The material for this research will be the electronic newspaper corpus (daily press and information portals), and the texts from which we have excerpted examples fall under the form of news and reports.

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