СЛИКА ЛЕКТОРАТА ЗА СРПСКИ ЈЕЗИК У ОНЛАЈН-МЕДИЈИМА
THE IMAGE OF THE SERBIAN LANGUAGE LECTORATES IN ONLINE MEDIA

Summary/Abstract: Conventional Serbian language lectorates, based on contracts between competent state institutions, represent a type of legitimization of our language and culture in the world. The situation of lectorate in Slavic centres after the collapse of the former Yugoslavian country is very unfavourable, and no state institution has complete data on them. This paper deals with the analysis of media articles to create a clearer image of their status on the European continent. We used a descriptive method and a method of theoretical analysis with the technique of content analysis. The research of media texts provided a clear picture of the status and way of functioning of lectorate for the Serbian language on the European continent. Texts in media contain exact information about the opening, functioning and closing down of lectorates. Although the teaching of Serbian as a foreign language abroad is an activity of exceptional social, educational, political and economic importance for our country, the recorded data tell us about the changing interest of the state authorities in teaching the Serbian language. Namely, the content of newspaper texts indicates the existence of three stages in the development of lectorates: the first stage refers to the period of the seventies and eighties, when The Institute for International Cultural, Educational and Technical Cooperation opened a lot of lectorates all over the world; the second stage, which begins with the disintegration of the former state, points to numerous unresolved issues and problems that lead to the loss of interest in lectorates, which is why a large number of them were closed down or renamed, while the third stage is associated with the period after 2017 when, after pressure from experts public, undertake several activities to improve their status.

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