THE EVOLUTION OF INTERNET RADIO BROADCASTING
THE EVOLUTION OF INTERNET RADIO BROADCASTING

Summary/Abstract: The journalistic paradigm has experienced profound transformations over the last thirty years as the Internet became more and more accessible to an increasingly larger part of the world population. Traditional media was forced to comply with the changes induced by the digital revolution which led to the establishment of a social environment with ever-changing rules, practices, and attitudes. Radio stations across the world were therefore forced to adapt to the new media landscape by adjusting their editorial and technical strategies. All of them now broadcast their programmes online, some of them online-only and not just on their websites, but on different other platforms as well. The boom of Internet radios occurred in the mid-1990s and that was the dawn of an age that provided a wide range of opportunities for the traditional stations which profited from the availability of the new means of reaching different target groups. The Internet might have been considered at first an enemy to the traditional media, but it ended up being an extraordinarily effective platform that shaped the media world of today.

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