DINA TOMŠIĆ, KORPORATIVNA REPUTACIJA: INTERDISCIPLINARNA PARADIGMA
DINA TOMŠIĆ, KORPORATIVNA REPUTACIJA: INTERDISCIPLINARNA PARADIGMA
Author(s): Dejan GluvačevićSubject(s): Business Economy / Management, Micro-Economics, Book-Review, Socio-Economic Research
Published by: Fakultet političkih znanosti u Zagrebu
Keywords: book review; Dina Tomšić; Korporativna reputacija: interdisciplinarna paradigma; Corporative reputation; brand;
Summary/Abstract: Review of: Dina Tomšić, Korporativna reputacija: interdisciplinarna paradigma, Zagreb: Školska knjiga, 2023., 335 str. ISBN: 978-953-0-30296-9.
Journal: Medijske studije
- Issue Year: 14/2023
- Issue No: 27
- Page Range: 172-175
- Page Count: 4
- Language: Croatian