Kino – sztuka wobec mediatyzacji Wstępny rekonesans
Cinema – Art in the Face of Mediatization. Initial Reconnaissance

Summary/Abstract: The subject of the essay is a reflection on the mediatization of film art in the context of film studies and to indicate the importance of the category of “mindfulness” in the study of the phenomenon of movie streaming platforms. Knowledge on this subject allows: on the one hand (director's perspective) to consciously create a creative process with the viewers’ interest in mind (new concepts of influencing the audience), and on the other (the point of view of the recipients of the film message)—to understand the difference in the perception of individual films, series presented on television and watched via streaming platforms. The aim is to answer the question: How does “mediatization” affect film art? For example, it may be the expansion of distribution channels; impact on the so-called “attendance potential”; the increase and acceleration of the international circulation of the content conveyed by the art of moving images; and even changing the canon history of cinema (“rewriting history”, rewriting). Not all threads are analyzed as the focus is to indicate the strategies of exerting influence (including tactics: involvement, arousing interest by creating an aura of uniqueness or reciprocity and interchangeability of perspectives) used by the creators of biographical films-series. Each time these considerations are based on the conviction about the importance of “mindfulness” and the direction of work on creating and controlling the interest of potential recipients.

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