Wpływ wybranych determinant ekonomicznych, demograficznych i kulturowych na zachowania żywieniowe konsumentów
The influence of selected economic, demographic and cultural determinants on consumers’ nutritional behaviour

Summary/Abstract: Nutritional needs are basic physiological human needs. They influence consumer behaviourand individual consumer choices. When selecting food, consumers are impacted by their income,preferences, and habits. Market conditions affect the final selection of food. The aim of the articleis to determine the impact of various economic, demographic and cultural factors on consumerbehaviour with regard to contemporary market changes. The study uses the review method anda critical analysis of the subject literature from 2004–2022. The study identified food prices andconsumer income as the prime factors influencing nutrition behaviour. The analysis shows that theprice of high-quality food is the primary barrier for lower income consumers who prefer lower-end products that provide more energy. The higher the income, the greater the fruit and vegetableconsumption. Demographic factors, such as sex and education, influence nutritional consumerbehaviour. Dietary choices of women follow the principles of healthful nutrition more often thanthose of men, as evidenced by the following: the presence of fruit and vegetables in their diet,more meals per day, and particular cooking methods. The level of education is positively correlatedwith the awareness of proper nutrition habits. The subject literature on culinary habits as culturaldeterminants suggests that older people are more often ethnocentric, while younger consumers areopen to other nations’ cuisines.

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