THE ROLE OF HUMAN RESOURCES IN ACHIEVING COMPETITIVE AND ECONOMIC ADVANTAGE OF AN AGRICULTURAL ENTERPRISE Cover Image

THE ROLE OF HUMAN RESOURCES IN ACHIEVING COMPETITIVE AND ECONOMIC ADVANTAGE OF AN AGRICULTURAL ENTERPRISE
THE ROLE OF HUMAN RESOURCES IN ACHIEVING COMPETITIVE AND ECONOMIC ADVANTAGE OF AN AGRICULTURAL ENTERPRISE

Author(s): Darko Martinov, Aca Ranđelović, Aleksandra Brakus
Subject(s): Economy, Business Economy / Management, Agriculture, Human Resources in Economy
Published by: Fakultet za poslovne studije i pravo
Keywords: human resources; agricultural management; competitive advantage; EU

Summary/Abstract: Farming differs from other businesses because it has to do with the constraints imposed by nature. The Common agricultural policy CAP provides EU citizens with food security and guarantees that food is safe and produced in an ethical and sustainable way. Direct payments help to keep sustainable farming viable throughout the EU. It does this by supporting and stabilizing farmers’ incomes, ensuring the longer-term economic viability of farms. In this paper, we will deal with Human Resource Management and how good management of human capital by an agricultural company can achieve a competitive advantage in the market. Through the analytical part and comparative analysis, we will discuss the standards and goals of the EU and the possibilities of our country to get closer to them. The way in which human resources are managed becomes a decisive factor in the competitiveness, development and survival of an agricultural enterprise. The methodology will be based on several objectives. Books and articles by domestic and foreign authors dealing with agriculture of the Republic of Serbia and EU member states will be analyzed. The comparative analysis will lead to results that will help the Republic of Serbia to reach standards and strategies that it will apply, which will be modeled on the standards of agricultural development of EU countries, thus improving its work and seeing the disadvantages and advantages. In order to be able to reach conclusions based on that, which will be important for the further development of agriculture in the Republic of Serbia.

  • Issue Year: 13/2023
  • Issue No: 38
  • Page Range: 53-65
  • Page Count: 13
  • Language: English