Media and Marketing Cover Image

Mediji i marketing
Media and Marketing

Author(s): Aleksandra Brakus
Subject(s): Philosophy, Media studies, Communication studies, Theory of Communication, Sociology of the arts, business, education
Published by: Centar za filozofiju medija i mediološka istraživanja
Keywords: media; marketing; internet marketing; facebook; twitter;

Summary/Abstract: At the first time when the cell phone was invented, it was hard to imagine that it will influence on the the survival of traditional media, and even the survival - of television. We can say that the future of all media - whether print or digital - is closely related to their skills and strength to win a space for itself in the mobile device user. Mobile phones have become the most widely used devices in the world, only a few grams heavy, with the price of only one hundred dollars and predstavljjua the same time, television and newspapers, ATM, credit cards, camera, calendar, and who knows what else. Mobile device users can now simultaneously use multiple devices while watching TV. So far during the commercials on TV rather look at your cell phone or laptop computer than the TV. This phenomenon of “two-screen” effect reduces conventional advertising. Those who want to survive in the market should develop new advertising models that will be able to respond to this challenge and will include all the popular social networks, especially Facebook and Twitter.

  • Issue Year: 4/2015
  • Issue No: 7
  • Page Range: 1096-1103
  • Page Count: 8
  • Language: Croatian